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Bullet, Avenue a Label 2018Bullet, Avenue a Label 2018

Perhaps the largest selection of promotional items and selected promotional textiles is included in the newly linked Bullet, Avenue and Label catalog for 2018.

 
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A

ATL - Above the line

ATL - Above the line marketing communications, which includes advertising on television, in print, radio, outdoor advertising (outdoor) and advertising in cinemas.
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B

Banner

Billboard - size

Billboard advertising space is located in public places and near roads. Smother the printed paper strip, or printed self-adhesive foil. Billboards are normally produced in several formats. The exact size you need to know already when creating advertising graphics, before the actual printing. Graphical material is usually prepared at a scale of 1:10, namely: 300DPI size 51x24cm.

Euro billboard - 510 x 240 cm
BigBoard - 960 x 360 cm
Citylight - 175 x 115 cm

BTL - Bellow the line

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C

Corporate design

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D

DTP

Desktop Publishing - the creation of the document printed by computer
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E

Elox

Embossing

Embossing is a book-binding technology, or blow molding material pressure performed using dies. Can be carried out cold, at ambient temperature and milling under pressure when it is minted material preheated to increase its plasticity. Heated but may be die - this procedure is used in the sorting of thermoplastic materials. Embossing is used for striking the paper, cardboard, leather or leatherette (letterheads, diaries, business card, wallet, etc.).

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F

Flexoprinting

Floor graphics

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H

Hot Stamping

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I

Illuminated sign

In store Communication

Inflatable

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L

Laser

laser
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M

Merchandising

Merkantilní tisk

Merkantilní tisk - představuje velmi pestrou skupinu výrobků od jednoduché vizitky
po velký barevný katalog obchodního domu. (vizitky, dopisní obálky, hlavičkové papíry, katalogy, brožury, prospekty, letáky, ..)

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N

Neperiodické publikace

Neperiodické publikace - knižní výroba nakladatelského typu.

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O

Ofset print

Offset - portable rotary printing area
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P

Periodický tisk

Periodický tisk = noviny a časopisy. Tiskoviny, které se vyrábějí v určitých časových periodách (deník, týdeník, měsíčník, ..)

POS / POP

Public relations

Public relations (often referred to by the acronym PR, the designation is derived from English and can be loosely translated as "public relations") are the techniques and tools by which an institution or company builds and maintains relationships with its surroundings and the public, seen its position and trying to influence it. It is an ambitious long-term activity, which should, inter alia, to ensure the provision of information to the public and collecting feedback and other information from the public. An important aspect of PR is bidirectional communication, which provide. PR is an important component of social communication.

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R

Rendering

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S

Sales promotion

Sampling

Silk-screen printing, screen printing

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T

Tailor made

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V

Výšivka

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W

Window Graphics

Wobbler

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www.aproduction.cz » dictionary